Why do I need social media?
Social media has become very important for all small businesses but many business owners find it hard work (and tedious work) to keep a consistent schedule of posts or simply have no idea what to post. As a result, you don’t post (or you post very rarely). But this can hurt your business and cause your potential customers to go to your competitors! Here are some reasons why you need social media and how social media can be used to boost your business.
It raises brand awareness
Daily posts mean you’ll be seen more.
It connects you with your customers
Curated content allows customers to interact.
It legitimises your business and provides authority
Potential customers often weigh up brands based on their social media presence. A lack of posts gives the impression your business is defunct. Daily posts will reassure them.
It keeps you competitive
Your competitors might already be active on social media. It is essential to match them or do better. For just £50 per month you will blow your competition out of the water.
In the long run, it will help drive sales
A quality content-led social media strategy takes time but the longer your business is active on social media, the more it will help business.